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Herding Cats: Five Ways to Increase CRM Adoption
In the past CRM adoption, and ultimately CRM success, was measured by the number of attorneys using the system on a regular basis. Although technology has evolved to ma
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Navigating the Marketing, Business Development and Sales Continuum
For years, law firm client development has evolved along a continuum, from marketing to business development to sales. While the individual paths may be distinct and ma
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Six CRM and Data Quality Success Strategies to Make Us Thankful
As we gather to celebrate Thanksgiving, a time for gratitude and sharing, let's not forget our CRM system and data quality, which can sometimes be left in a state of di
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12 Days of CRM: Day 2 – Measuring CRM Success at a Law Firm
On the second day of CRM, Chris Kringle Fritsch explained to me, how to measure CRM success! CRM success is different for ever
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12 Days of CRM: Day Eight – Managing Data with a Digital First Strategy
On the eighth day of CRM Chris “Kringle” Fritsch told me, how law firms are managing data with a digital-first strategy! A
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12 Days of CRM: Day Nine – Cost Benefit Analysis: Investing In Your CRM...
On the ninth day of CRM Chris “Kringle” Fritsch performed for me, a cost-benefit analysis of investing in our CRM capabilities!
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12 Days of CRM: Day 10 – How Business Development Supports Closing Business...
On the 10th day of CRM Chris “Kringle” Fritsch explained to me, how business development supports closing business for attorneys!
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Five Ways Garbage Data Can Undermine Your CRM Strategy
We have come a long way since the old term “garbage in, garbage out” was first used to describe flawed –i.e. garbage -- data input that produces flawed “garbage
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Getting Real About CRM Success: Four Steps to Safeguard Your CRM System
Implementing a CRM system in a law firm is a tumultuous process that is filled with many challenges and milestones. After the initial stages of the rollout are complete
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The Importance of Assessing Your Firm’s Needs Before Investing in a CRM System
According to a recent survey by
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